October 18th,2021

The Real Estate Institute of Australia (REIA) has today (18 October 2021) launched a historic strategic policy agenda – Getting Real: Policy priorities for Australia’s real estate agents and agencies.

Speaking from a hybrid launch event held in Hobart, Tasmania with agents joining in online from Australia-wide, REIA President Adrian Kelly said that Getting Real defines the core issues to enable real estate agents and property clients unite and succeed.


“The COVID-19 pandemic and the 2019 negative gearing campaign that reached 11 million voters showed the strength of Australian real estate agents when we unite as a business community.


“There are so many issues for busy real estate agents to deal with and Getting Real gives a six-point blueprint to tackle these issues head on.


“Our aim? Trusted real estate agents, fair real estate markets and prosperous real estate businesses.

“In the lead up to the next Federal Election, it’s time to get real about real estate policy and to help agents do what they do best – help Australians into homes.”


Mr Kelly said Getting Real would advance and promote private property markets as Australia’s economy withstands the sustained impact of the COVID-19 pandemic.

Getting Real sets the agenda for real estate in Canberra, drives reform and shapes funding opportunities in future Federal Budgets as well as for the looming Federal Election.

Getting Real articulates six key areas for government: supply, customers, taxation, sustainability, cities and regions, and successful real estate agencies. We also have specific action plans for people, training and skills, proptech and regulation and reg-tech.”

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